Blog

My thoughts and experiences as it relates to strategy, graphic design, website design and technology.
logo colours you need for your logo files

The Ultimate Guide to Your Logo Files (And Why You Have So Many!)

Just received your new logo files and feeling overwhelmed by all the versions? There’s a method to the madness! From CMYK files for professional printing to RGB files for digital display, each format serves a specific purpose. Your logo comes in different versions like outfits for different occasions — ensuring you look perfect everywhere.

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The Importance of Multiple Logo Versions in the Modern World

In an evolving digital landscape, a single logo is insufficient. Multiple versions ensure adaptability across platforms, devices, and contexts, offering consistent brand representation and future-proofing your brand. This strategic investment enhances your brand’s first impression, fortifying its digital presence.

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Adobe Create Now Toronto

Why we should embrace business cards in a digital world

Attending Adobe’s Create Now Toronto event was a refreshing reminder of the power of in-person networking for designers. With nearly 500 creatives, from illustrators to UI/UX designers, the event showcased the latest tools and offered invaluable connections. One key takeaway? The physical business card still has its place in today’s digital world. It keeps conversations flowing and helps avoid the hassle of managing social media exchanges. For designers, it’s also a great way to leave a lasting impression with a piece of your personal brand in hand.

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